In your own words, define the terms Traditional CRM and Social CRM.

Describe two main differences between Traditional CRM and Social CRM.

Specifically reference the types of customer information each captures

How is the information captured?

Name and briefly describe at least two CRM software products.

Identify two advantages of one software product over the other.

Describe at least two ways you can use Social CRM to grow your customer base.

In conclusion, assume you are the Social CRM manager. In your opinion, which one of these two ways would be more effective?