In your own words, how would you define price (474)? Give an example of a marketing mix that has a high price level but that you see as a good value. Please refer back to at least one component of the Exhibit 17-2 Price Exchanged for Something of Value as a template for the exchange of some monetary amount for something of value (474). Is your example from the perspective of users/consumers (474), from the stance of channel members (474), or some mix of both? Explain. Lastly, provide the best two reasons you would give for what makes your high-priced exchange example still a good value.