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In your Point, Good Leadership is About Communicating Why, the author claims that communication presentations require careful planning. She states, If we present without addressing
In your Point, Good Leadership is About Communicating "Why," the author claims that communication presentations require careful planning. She states, "If we present without addressing our audience's core questions of what, how, and why, we'll sow more confusion than we bring clarity." What do each of these (what, how, and why) add to the communication equation for producing understanding?
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
