In yr own words, explain what this equation means: Involvement = f(Person, Situation, Object). What are at least two outcomes of high involvement? Provide and explain two ways(with examples) that marketers can increase consumer involvement.

Humans seek pleasure and avoid pain. In light of this, identify and explain three different types of motivational conflicts. In our efforts to resolve motivational conflicts, explain how a brand manager for a popular skin care brand may craft a message to attract two groups of consumers: those who seek pleasure vs. those who avoid pain?