IN-CLASS ACTIVITY Select ONE strategy and ONE business and develop a TOWS matrix: Strategy: Growth Expansion Market share Survival Profit New business Copyright 2016 Pearson Education, Inc. Business/Company Chocolate Manufacturer Supermarket Local Bank College Mobile investment app Restaurant PROJECTS REFLECT STRATEGY (TABLE 2.1) 2-7 Strategy Technical or operating initiatives (such as new distribution strategies or decentralized plant operations) Development of products for greater market penetration and acceptance New business processes for greater streamlining and efficiency Changes in strategic direction or product portfolio reconfiguration Creation of new strategic alliances Matching or improving on competitors' products and services Improvement of cross-organizational communication and efficiency in supply chain relationships Promotion of cross-functional interaction, streamlining of new product or service introduction, and improvement of departmental coordination Project Construction of new plants or modernization of facilities New product development projects Reengineering projects New product lines Negotiation with supply chain members (including suppliers and distributors) Reverse engineering projects Enterprise IT efforts Concurrent engineering projects