include a brief overview of Apple Inc. and the issue relating to the cost of quality and how it is effecting the company from being successful. Identify and clearly state the problem (the quality management issues that you have selected to research). The problem statement should identify the major reason(s) for the recommended direction to implement a quality management initiative. A well-formed problem statement has the following:

1. Focus: The problem should be well defined and specific enough for the reader to gain a clear idea of the quality management area and the direction of your study and research.

2. Structure: If the problem statement is sufficiently focused, it will provide a basis for decisions about which information to include and which to exclude from the paper.

3. Significance: The significance section is the area where you need to answer the magic question: "So what?" The significance makes your research worth it to the reader. It is great if you can link this more to quality and productivity issues and provide numbers to support your direction.