Include the following in your report: 1. Describe the product idea and how you found the idea. Give a short description of the product idea. You can add relevant images. Say a line or two about the source of the idea. Mention what is new about the idea. 2. Why do you think the product would provide value to customers or satisfy needs? Understanding needs of consumers is at the heart of marketing. Identify what needs this new product is going to satisfy. You may give references for your claims about the needs of consumers. 3. Analyze the Macro environmental impact for this product. Use real or imaginary company/ manufacturer information to help the analysis. Write about probable impact of all the 6 macro-environmental forces