Incorporate (P.R.I.C.E.) Using the criteria below, create a marketing plan reflective of the following: Criteria Introduction/Summary of your company, product and vision (150-200 words) The Competitive Market Analysis Rubrics /5 /6 . What companies do you think you compete against and why? (List 2) How do you compare against your competition - SWOT Principle #1 - The Marketing Concept /2 What is it? What is the value and why it is a good investment for your company to launch? Principle #2 - Satisfying Customer Needs & Wants Principle #3 - Market Segmentation /4 Explain how this product would satisfy the needs/wants of the target customer. Support your answer with your research/analysis. /4 Define and expand the market segments that you would focus on and why Principle #4 - Marketing Mix Explain how you would incorporate each of the following when creating your strategic marketing plan. Remember to explain why/how/when/where each factor would be used. Four controllable factors (Product, Price, Place & Promotion) The uncontrollable factors (PESTLE) /6 Principle #5 - Value and Exchange Process /1 461 /4 Share how your product will align with the Value/Exchange process. Principle #6 - Product Life Cycle Define your anticipated vision for the Product Life Cycle of your Product according to each step (Introduction, Growth, Maturity, Decline) /4 Reflective Question - Activating your Partnership From a Hospitality/Travel Organization Perspective (Industry Organizations, The Destination Mix and/or Visitor-Resident Interaction), are there any partnerships you could build to support your product's marketing success further? Who would they be, how would they partner, and why would be they be an ideal fit with your product/company and why? /4 Formatting, Spelling, Grammar, Creativity - overall Professionalism /5