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Incorrect Homework: Chapter 3 Marketing by the Numbers Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1

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Incorrect Homework: Chapter 3 Marketing by the Numbers Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt Metrics 2.1 Question Help In 2014 Company A reported profits of about 540 billion on sales of $263 billion. For that same period, Company B posted a profit of about 322 bilion on sales of S106 billion. So Company is a better marketer, right? Sales and profits provide information to compare the profitability of these two competitions, but between these numbers information regarding the efficiency of marketing efforts in creating those sales and profits Ung the following information from the companies income statements numbers are in thousands), calculate profit margin, not marketing contribution marketing return on sales for marketing ROS), and marketing return on investment for marketing ROI) for each company Company A Company B Sales $262.977000 $105.53,000 Gross Profit ST8 330,000 551.251.000 Marketing Expenses $8,764,550 513.129 300 Net Income (Profil) $40 412000 $22.163.000 > Fill in the table below. Round the NMC to the nearest whole number and all other values to two decimal places) Company A Company Prost Margn

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