Question
Independent Variable #1 (Factor A): Price ($) Independent Variable #2 (Factor B): Watch options Dependent variable: Watch sales Moderator: Seller capabilities Does this make sense
Independent Variable #1 (Factor A): Price ($)
Independent Variable #2 (Factor B): Watch options
Dependent variable: Watch sales
Moderator: Seller capabilities
Does this make sense for a moderator to predict shift the effect of the IV on the DV at different levels of the IV. is this a proper interaction?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
