India has emerged as a hub for medical tourism, attracting around $2$ million people from $72$ countries annually. This is primarily due to its affordable travel options and superior medical facilities compared to neighbouring countries. However, while India excels in medical facilities, there is a gap in immediate help for foreign tourists, especially through Air Ambulance service.

Foreign tourists visiting India for medical purposes often face challenges in accessing immediate help, especially in air travel. Even if air ambulance services exist, there are various cultural and linguistic barriers that hinder their efficient utilization. According to a case study by the Federation of Indian Chambers of Commerce and Industry$($FICCI$),$ there is a clear need forimproved air ambulance services to cater to the growing medical tourism industry in India.

India's medical tourism industry is constantly evolving, with the country becoming a major market for it$.$ However, the lack of proper facilities for immediate help through air tourism is a significant challenge. This presents an opportunity for companies to enter the market and offer specialized air ambulance services. Additionally, there is a regional market within India itself, where small towns lack proper facilities but have income earners who require access to top$-$tier hospitals.

PROBLEM STATEMENT

Develop a comprehensive go$-$to$-$market strategy for introducing Air Ambulance Services$($AAS$)$ to both local and foreign customers in India. This should include market research, competitor analysis, pricing strategy, and distribution channels.

$1.$ Identify and address key challenges in the Indian healthcare landscape that can be mitigated through technology integration. These may include improving access to healthcare in remote areas, reducing response times in emergencies, and enhancing the overall quality of medical

care concentrated around Air Ambulance Service $($AAS$).$

$2.$ Design a marketing strategy that emphasizes the company's technological capabilities, medical expertise, and commitment to providing high$-$quality air ambulance services.

Develop a detailed timeline for market entry, including regulatory approvals, infrastructure setup, and launch activities.