Indicate the effect that the following factor would have on the value of a company: The owner of the firm is setting up an estate plan for wealth transfer to his heirs. A. Increasing B. Decreasing C. No difference D. Cannot tell from information given Indicate the effect that the following factor would have on the value of a company: The owner of the firm is setting up an estate plan for wealth transfer to his heirs. A. Increasing B. Decreasing C. No difference D. Cannot tell from information given