Indicate the performance measures "Chester" should use to assess themselves. (Cumulative profit, market share, ROA, ROE, ROS, Asset Turnover, Stock price.)

Selected Financial Statistics Baldwin Chester Digby Erie 5.6% 9.9% 16.4% 30.0% 1.45 1.41 1.11 0.58 8.2% 14.0% 18.1% -17.3% 2.6 2.3 1.3 -3.1 21.5% 32.1% 24.4% -53.7% $18,887,312 $15,327,000 $0 $52,298,408 $153,861,269 $160,537,321 $149,465,822 $26,903,413 $21,890,308 $32,734,939 $41,291,424 ($2,294,725) $8,665,716 $15,939,552 $24,464,583 ($8,062,647) $37,359,274 $53,653,136 $76,410,202 ($29,828,860) 15.2% 14.2% 11.8% 28.1% 34.5% 39.9% 43.6% 16.7% $ Market Share F133876 Ferris 6.1% 1.27 7.8% 1.8 14.4% $0 $67,324,779 $8,659,430 $4,131,219 $18,400,859 21.0% 39.2% Andrews ROS 5.7% Asset Turnover 1.72 ROA 9.9% Leverage 6.8 ROE 67.6% Emergency Loan $0 Sales $80,739,935 EBIT $11,234,047 Profits $4,638,288 Cumulative Profit ($4,495,317) SG&A / Sales 17.0% Contrib. Margin % 37.2% Percent of Sales F133876 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% Var Cost Depr O SGA Other Profit Andrews 12.64% Baldwin 24.08 % Chester 25.13 % Digby 23.4% Erie 4.21% Ferris 10.54% Andrews Chester Digby Erie Ferris