Indicate whether the following statements are True or False.

1.The organization's mission is the least important element in strategic planning.

2.Marketing managers have a social responsibility to act ethically in their business dealings.

3.Environmental forces have more of an impact on international marketing strategies than on domestic marketing strategies.

4.Marketing research is different than marketing information systems.

5.The product purchase stage in the consumer buying decision process is followed by a cognitive dissonance stage.

6.Business marketers should not be more interested in developing long-term relationships with their customers than in making an immediate sale.

7.Psychographic variables typically add much to the data provided by demographic and geographic variables in market segmentation.

8.Typically, sales of a new product in the introductory stage of its product life cycle are fast.

9.When new products are branded under well-established brand names, they are very likely to be accepted by wholesalers and retailers.

10.Advertising effectiveness is not easy to evaluate since sales revenues are not necessarily directly attributable to advertising.

11.According to the American Marketing Association, the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals is called Personal Selling.

12.Any person, group, or organization that is willing, able, and capable of purchasing a particular product is called a market.

13.When a market is subdivided into homogeneous subgroups (e.g., males and females) who have a similar set of purchasing needs, this is called market segmentation.

14.The set of marketing policies and procedures that are intended to enhance society's welfare are known as social responsibility.

15.The marketing mix includes profit, product, placement and promotion.