MARKETING ANALYSIS OF STARBUCKS

FORMAT OF TASK THAT YOU MUST FOLLOW

1. Executive Summary

2. Brief Introduction

• Revise and reposition an already existing product or service OF STARBUCKS

3, Market Research and The Marketing Audit & SWOT

• The customer landscape, the major segments in the market and the needs and factors that might affect purchasing behaviour. Customer Analysis. .
• The competitors, their strategy and their strengths and weaknesses .
• Examine existing Suppliers and Distributors if relevant. .
• The relevant macro - environmental [forces and trends] - political/ legal, economic, ecological, social and technical factors that might impact your choice of market (PEEST) Macro forces and trends at play.

4. Marketing Objectives

5. Marketing Strategy

• Specific marketing objectives. What are your marketing goals and objectives. .
• Core Strategy: Market segmentation, targeting and positioning strategy. Clearly outline your value proposition, what is your value proposition, how you intend to compete to achieve your objectives. .
• Apply the marketing mix framework /FOUR Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) to delivery on your strategy.

6. Marketing Actions: Marketing Mix

7. Metrics and Evaluation

8. Conclusion

9. References