Indicate which consumer foods category the product should be placed in on the characteristics of each group of customers. Use the following categories: Staple convenience good Impulsive convenience good Emergency convenience good Homogeneous shopping good Specialty shopping good Unsought good Heterogeneous shopping good State why you placed the product in the category you indicated.

Jayden Smith, son of a millionaire industrialist, spends most of his time traveling around the world with the jets. Ray usually travels by plane or boat to his specific destination and then rents a car for use in the local area. As a matter of policy, he does not deal with any particular automobile rental agency nor does he rent any particular make of automobile, since his fathers company manufactures machinery for use by most of the worlds auto producers. How would Jayden probably view Chevrolet automobiles when he rents them?