Indicate which consumer foods category the product should be placed in on the characteristics of each group of customers. Use the following categories: Staple convenience good Impulsive convenience good Emergency convenience good Homogeneous shopping good Specialty shopping good Unsought good Heterogeneous shopping good State why you placed the product in the category you indicated.

Mr. Harris only looks at Chevrolets, Fords, and Plymouths when he is in the market for a new car. According to Mr. Harris, the big cars are over-priced. What he wants is functional transportation and service, not status. Nevertheless, Mrs. Harris usually decides what color to choose, style of upholstery, and sometimes even the make of the car they will buy because a certain color may only be available from one manufacturer.