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INDIVIDUAL ASSESSMENT 1 Students are required to select ONE (1) company that has a poster advertisement on their product and services to influence the customer

INDIVIDUAL ASSESSMENT 1 Students are required to select ONE (1) company that has a poster advertisement on their product and services to influence the customer purchasing decisions. The poster advertisement has to have some unethical factors that can be discuss, evaluate and analyze in the assignment. The selection of company is not limited to Malaysia only, and should be either a small and medium enterprise or multinational company. Evaluate the chosen poster advertisement from the perspective of: - (a) Advertising Ethics (b) Contractual Theory (c) Due Care Theory Lastly, suggest FIVE (5) recommendations on how the company could improve their poster advertisement on the product and services to the consumers. (Total marks: 100) Your report format should be as follow: Table of Content Introduction - Explanation on the selected company background Evaluation of advertisement o Advertising Ethics o Contractual Theory o Due Care Theory Recommendations. Conclusion

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