INDIVIDUAL ASSIGNEMNT QUESTIONS

Assume the role of vice president of manufacturing or service company. You are thinking about the forthcoming annual meeting of top-level managers of manufacturing delivery, engineering, marketing, and product/service design to discuss strategic planning and the new competitive strategies and orientation of your company. Competitive pressures from several domestic and foreign companies give this year's meeting special significance, and you want to arrange for a truly productive session.

Write a detailed report outlying:

Q1: Who needs to be involved in formulating your organizational competitive strategy?

Q2: What your company needs to do to improve their competitiveness on the market?

Q3: What factors enable your company to achieve higher productivity level?