Individual assignment 1 Please submit your individual assignment to corresponding basket before due date. Late work will not be accepted and will be graded as zero. Don't put all answers together. Please specify the question number clearly in your submission. Question 1 (25 points) Please read the case "chestnut Ridge Country Club" and answer the following questions. 1. Overall, how does Chestnut Ridge compare to the other three country clubs (Alden, Chalet, and Lancaster)? (5 points) 2. In what areas might Chestnut Ridge consider making improvements to attract additional members? (10 points) 3. The case has used a questionnaire survey as its main research method. This method falls into the descriptive research design. Is it a good choice? (You have to provide a clear rationale (10 points). Question 2 (25 points): Comment on the short questionnaire that follows. Please list at least four issues in the questionnaire design and provide the correct design answers to these issues. (Reference to Chapter 12). (Note: 1. Please don't fill in the questionnaire assuming you're the survey respondent. You are not. Instead, you are the marketing researcher. 2. You have to first state the issue clearly, then redesign it, i.e., provide the correct question wording with appropriate measurement scale. For example, you find that the age category is non-exhaustive. Then you should provide the correct questionnaire item with a measure scale as below: Age Category: ___0-18___19-24 ___25-34 ___35-44 ___45 & over ) Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car. Please indicate your income: _____________________ When will you buy your next car? ____________ Age Category: ___0-18___19-24___35-44___45 & over How much will you spend on your next car? ___________ List the types of cars you will consider in your next purchase: _______________________ _______________________ _______________________ What is the make and model of your present car? __________________