Individual Assignment Owned Media - Marked out of 75 points 20% of Final Grade Due by the start of class Week 13 As a result of the pandemic, an increasing number of Canadians are ordering groceries online for pickup. According to Mintel as of August 2020, 10%% of seniors were buying more groceries online in Canada. Women are more likely to do the grocery shopping for the household. Metro is a large Canadian grocery store chain. Customers can order groceries online at metro.ca. Metro would like an assessment of their online ordering webpages for the Urban Seniors Market Segment Metro has stores in urban areas that are served by high-speed home internet services. Seniors are more likely to use a desktop device for online activities. Seniors can be less confident users of online websites and applications. They very much dislike interfaces that are confusing to use, slow to load and have small print and print in red and yellow that is difficult to read onscreen. They are much more likely to click links rather than use search functions. Trust is an important issue for seniors. They are concerned about being hacked, phished or having their credit card information stolen. They will directly navigate to websites they know and trust. Seniors are often concerned about receiving good value for money. They shop for Items on sale. They will check the flyer before finalizing what they will purchase. They will accept close substitutes for their preferred items. They also prefer to avoid waste. Since they live in smaller households, one or two people, they frequently shop for perishable items in smaller sizes. There are three items on their shopping list: 1 litre Beatrice 2% milk Original 100% whole wheat sliced bread Green Glant frozen sweetlet peas They will pay be credit card and would like to schedule a time and day to pick up their order. Your tasks are: 1. Develop a goal centred persona for the target market segment. 2. Develop a scenario for this market segment for reviewing the sale flyer for items on the standard shopping list. 3. Develop a scenario for this market segment for shopping for the standard shopping list on the online ordering webpages. 4. Using the perspectives of value, navigation and trust provide an assessment for the metro.ca flyer. 5. Using the perspectives of value, navigation, presentation and trust assess the metro.ca online ordering webpages. 6. Make at least one recommendation for changes for each of value, navigation, presentation and trust for the metro flyer.7. Make at least one recommendation for changes for each of value, navigation, presentation and trust for the metro.ca online ordering pages. 8. Make at least one recommendation for a change that Metro could make that would add significantly more value to the user of their online ordering system. Item Missing or Fair - 1 Good - 2 Excellent - 3 Incorrect - 0 Goal Centered Missing three Missing two or Missing one All nine items Persona - or more more characteristics Goal Centered Somewhat Correct Description Persona - Insight incorrect description of shows great description of the target Insight into the the target market characteristics market of the target market Goal Centered Somewhat Clear, more than Short, clear, Persona - format unclear or items 1 page concise, one written in page paragraphs, unnecessary details Flyer Scenario - More than One Error Point form Point form format one error or Correct start and Correct start and missing end points end points Use of Images Use of Images Very little No unnecessary unnecessary Information Information Flyer Scenario - Substantively Somewhat Complete, Complete, clear, Insight Incomplete or Incomplete or correct correct, reader Incorrect or incorrect or somewhat able to quickly unclear unclear unclear and easily understand the user's journey Shopping web Substantively Somewhat Complete, Complete, clear, pages scenario - Incomplete or incomplete or correct, correct, reader Insight Incorrect or incorrect or somewhat able to quickly unclear unclear unclear and easilyunderstand the user's journey Shopping More than One Error Point form Point form webpages Scenario one error or Correct start and Correct start and - format missing end points end points Use Images Use Images Very little No unnecessary unnecessary Information Information Assessment of Substantively Somewhat Complete, clear, Complete, clear, online ordering Incomplete, Incomplete or correct, concise correct, concise, pages - Value unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Assessment of Substantively Somewhat Complete, clear, Complete, clear, online ordering Incomplete, incomplete or correct, concise correct, concise, pages - Navigation unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Assessment of Substantively Somewhat Complete, clear, Complete, clear, online ordering Incomplete, Incomplete or correct, concise correct, concise, pages - unclear, unclear or too Insightful Presentation Incorrect or many words missing obscuring readability Assessment of Substantively Somewhat Complete, clear, Complete, clear, online ordering Incomplete, Incomplete or correct, concise correct, concise, pages - Trust unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Assessment of the Substantively Somewhat Complete, clear, Complete, clear, flyer- Value Incomplete, incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readabilityAssessment of the Substantively Somewhat Complete, clear, Complete, clear, flyer - Navigation Incomplete, Incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Assessment of the Substantively Somewhat Complete, clear, Complete, clear, flyer - Presentation | Incomplete, Incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Assessment of the Substantively Somewhat Complete, clear, Complete, clear, flyer - Trust Incomplete, Incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for online ordering Incomplete, incomplete or correct, concise correct, concise, pages - Value unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for online ordering incomplete, incomplete or correct, concise correct, concise, pages - Navigation unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for online ordering Incomplete, Incomplete or correct, concise correct, concise, - saBed unclear, unclear or too Insightful Presentation Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for online ordering Incomplete, incomplete or correct, concise correct, concise, pages - Trust unclear, unclear or too Insightful incorrect or many words missing obscuring readabilityRecommendations Substantively Somewhat Complete, clear, Complete, clear, for flyer - Value Incomplete, Incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for flyer - incomplete, incomplete or correct, concise correct, concise, Navigation unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for flyer - Incomplete, Incomplete or correct, concise correct, concise, Presentation unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Recommendations Substantively Somewhat Complete, clear, Complete, clear, for flyer - Trust Incomplete, incomplete or correct, concise correct, concise, unclear, unclear or too Insightful Incorrect or many words missing obscuring readability Improving Overall Missing or Unclear that the Recommendation Insightful, user experience Incorrect recommendation will meet the user recommendation recommendation meets the user needs and will meet the user somewhat needs and (times 2) needs of enhances UX enhance UX enhance UX