Individual Case Analysis Four cases are available from Harvard (see first : Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103 ). Answer each of these questions in separate paragraphs and turn in a hard copy at the beginning of class. 1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this organization, and justification in 2-3 sentences 2. 2a. The pros and cons of alternative solution 1 to address these marketing issues/challenges. 2b.The pros and cons of alternative solution 2 to address these marketing issues/challenges. Status quo or doing nothing is not an option. Be sure to consider ALL relevant environmental variables: sociocultural, technological, economic, demographic, natural, regulatory (legal), political, and competitive. 3. 3.a. Identify the best alternative (do not combine above alternative solutions) and defend your choice using: a. Quantitative Analysis (of the data given in the case) 3.b. Qualitative Analysis (does your decision stay within the mission and strengths of the company? 4. Develop a specific plan for implementing the chosen alternative. Your plan should be specific, measurable, achievable, relevant, and time-bound. Individual Case Analysis Four cases are available from Harvard (see first : Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103 ). Answer each of these questions in separate paragraphs and turn in a hard copy at the beginning of class. 1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this organization, and justification in 2-3 sentences 2. 2a. The pros and cons of alternative solution 1 to address these marketing issues/challenges. 2b.The pros and cons of alternative solution 2 to address these marketing issues/challenges. Status quo or doing nothing is not an option. Be sure to consider ALL relevant environmental variables: sociocultural, technological, economic, demographic, natural, regulatory (legal), political, and competitive. 3. 3.a. Identify the best alternative (do not combine above alternative solutions) and defend your choice using: a. Quantitative Analysis (of the data given in the case) 3.b. Qualitative Analysis (does your decision stay within the mission and strengths of the company? 4. Develop a specific plan for implementing the chosen alternative. Your plan should be specific, measurable, achievable, relevant, and time-bound. Individual Case Analysis Four cases are available from Harvard (see first : Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103 ). Answer each of these questions in separate paragraphs and turn in a hard copy at the beginning of class. 1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this organization, and justification in 2-3 sentences 2. 2a. The pros and cons of alternative solution 1 to address these marketing issues/challenges. 2b.The pros and cons of alternative solution 2 to address these marketing issues/challenges. Status quo or doing nothing is not an option. Be sure to consider ALL relevant environmental variables: sociocultural, technological, economic, demographic, natural, regulatory (legal), political, and competitive. 3. 3.a. Identify the best alternative (do not combine above alternative solutions) and defend your choice using: a. Quantitative Analysis (of the data given in the case) 3.b. Qualitative Analysis (does your decision stay within the mission and strengths of the company? 4. Develop a specific plan for implementing the chosen alternative. Your plan should be specific, measurable, achievable, relevant, and time-bound. Running head: MARKETING MANAGEMENT Question 1 Outlined and explained below are the Samsung Company has encountered some of the issues of marketing that. The first issue or rather issue number 1 For Samsung to be known as a high brand or at the end of the day for it to be acclimated as a premium brand there should be the requirement for what is known as repositioning (Michell, 2010). In the repositioning stage, the organization needed to employ a man by the name Kim Erick; this individual was the general top leader of the worldwide promoting. Kim experienced tremendous issues due to inadequacy of private schooling in the Samsung hardware organization additionally curtailed as (SEC). The worth bound to be valid for the showcasing procedure was not appropriately, which was not acknowledged at the organization of Samsung now when Kim wandered in the endeavor. The top general heads at Samsung had this cumbersome conviction trusting that those items, which are as a rule of good conditions and had the best qualities, do offer themselves available. They trusted that they were not required in the advertising of the right items they needed to simply do a commercialization of the powerless items. Kim had a hard time in the accompanying fields: Turning the top divisional heads to have completely the learning of advertising and the parts that are. He had additionally to make the directors see completely that esteem which is required in creating not overlooking the correspondence of the genuine answers for those focused on clients in the commercial center in addition to the effect that is realized on account of the item deal. Issue number 2 T he budget of marketing of advertising at Samsung Company was focused as a percentile of the deals, which are of current other than that of development probability of the relationship that exists. Accordingly, this upgraded the system of the powerless showcasing spending plan of which the assets were not legitimately designated to those territories, which were seen to be of more development probability. The issue number 3 since the business sector was partitioned into three distinctive gatherings; there was the need to think of various promoting methodologies, which are required to deal with all the three gatherings of the business sector. The accompanying are those three business sector bunches: The accelerator. This was business sector whereby the attention to the brand was required. The turning point This is the place the picture of the brand was important to be legitimately strengthened and afterward be progressed. The reliability This was also needed to be strengthened. Question 2a That of issue number 1, which was repositioning. The alternative solution to the challenge 1: The Samsung is in a superior position to expand the items being produced. This incorporates those items, which are bound to be one of a kind and can give a great deal or different components, which are distinctive when contrasted with what the organizations are giving. The pros Under the pros, the following things fall: Advancement in the technology application The new leading brands of the products to become unique and very attractive The revenue received to be increased The cons There is the need to come up with new technology or new features to be easily available A Huge amount of capital is required. For that, issue which was in number 2, which states that the marketing budget was not correctly allocated. The alternative solution for that scenario 1: There should be the accessibility of a product system; to be exact that program ought to be the M-net, which is intended to be being used by the Samsung Electronics Company to help it in the migrations of the monetary allowance (Samsung Electronics, 2012). This should be centered on use after the geological zones have completely been resolved. It must be first be investigated the speculation ought to be in a decent position to bring a protected and proficient harvest. The aforementioned situation or rather case should be initially assessed in light of the accompanying two periods. The current statistics The future statistics The pros The outcomes which are the first are assumed be the exact ones. The exact summation of the outcomes depends on the nation and the class. The progression in the innovation and the upkeep results are relatively few; they are less. The cons The first investment which is needed to do deploy of the software program can be costly. In addition, some professional personal are to be required to apply for the software program. For that issue which was number 3 Giving popularity to the brand in those regions or countries that are not popular The alternative solution 1 for this case A marketing strategy needs to be formed; this ought to be applicable focusing on the following things: The buyer's economic condition The social factors The demographic factors Legal issues Competitive factors for those group market. Question 3 Searching for every one of those difficulties, which I have legitimately broke down recommendable, it gets to be critical for the main option of the answer for be the absolute best. After outlining answers for the issues talked about, the accompanying should be possible: The Samsung Electronics Company should build the maker of items, which are bound to be interesting and can give a decent number of various types of components when contrasted with other aggressive organization, which are contending with them. The product program, the M-net that was connected by the SEC should be useful for the migration of the monetary allowance. This is intended to be looked upon the determination of the geological zones in which the venture was proposed to collect more income basing on the current in addition to the insights before. Question 4 Specific What is required here is to manufacture a group that will be inside the clients of eHarmony and award them the chance to have the capacity to get to completely the data or the required assets required to value the maintenance of participation. Achievable The information accumulated should give more points of view in transit regarding why those focused on clients would have the capacity to be completely fulfilled after making the compensation of the enrollment charge. The Company is required to recover the capital not contributed. The aggregate of cash gained is to be utilized on the site and the entrance to portable. Relevant Placement is viewed to be a major key to the application of mobile to enable those users of the mobile to save on the following: Financial planning Family planning Wedding The accompanying would bring income, which can be utilized, in the equal the initial investment in a period that extends from 2 to 5 years' opportunity. This is after the primary speculation of an accomplice, which is new in the administration, and the group of publicizing. The time bound The execution arrangement can take at whatever time suppose from 1 year to 2 years duration to have an outline of the outcomes originating from the individuals from eHarmony in addition to the information patterns of the sites. Once more, the breakeven is bound to take a year time of 3-5 years. By utilization of an appropriate recommendable execution, the thoughts recovered can streamline the eHarmony again and that rule dating which is online available. The usage movement would be strategized with input recovery from the individuals from eHarmony. The application grouping would give space for showcasing goals in addition to the promoting blend comprehensive for them to be satisfactorily checked for appropriate exactness; this is to allow clients to another open door, which is interested in the versatile and the entire group to be able to build the fulfillment of the clients. The eHarmony is required to plan or rather concocted what we call a guide that can be on the usage by the general leaders of the organization. The principle explanation behind this is to give great results. References Michell, T. (2010). Samsung Electronics and the struggle for leadership of the electronics industry. Singapore: Wiley. Samsung Electronics. (2012). Samsung pocket camcorder: HMX-W300. Ridgefield Park, NJ: Author