Individual Coursework(100%)

This frames your study, and should contain the follow sections:

1. What is the dissertation about and why is it important? 350 Words

2. What are your aim and objectives? 150 Words

3. What is the theory you are using? 700 Words

4. What is the context for the dissertation? 300 Words

My chosen topic: How Nationalism affect purchasing decision with China's electronic device market.

My chosen theory: attitudinal theory/ expectancy theory/ theory of planned behaviour