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Individual customers who wanted to set up a new policy would visit one of ABC's 7 0 branch offices or make contact with an agent.

Individual customers who wanted to set up a new policy would visit one of ABC's 70 branch offices or make contact with an agent. They would then fill out an application and sometimes attach a check. The branch office then sent the application package through company mail to the XYZ division in London. In addition, a customer might also fill out the application at home and send it directly to any number of ABC locations, which would then transfer it to the London operation. Once received, XYZ separated the various parts of the application, then scanned and digitized it. The electronic image was then retrieved from a server and delivered to an associate's desktop client computer. The associate was responsible for entering the information on the form into the appropriate database. If the information supplied on the application was complete, a confirmation notice was automatically printed and sent to the customer. If the information was incomplete, then another associate, trained to deal with customers on the phone, would call the customer to obtain the additional information. If the customer noticed something wrong on the confirmation notice received, she or he would either call a toll-free number or send in a letter describing the problem. The Customer Problem Resolution division dealt with problems arising at this point. An updated confirmation notice was sent to the customer. If the information was correct, the application transaction was complete.

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