INDIVIDUAL PROJECT: SURVEY RESEARCH DESIGN (20%) _____________________________________________________________________________________ OVERVIEW The purpose of the survey assignment is to design a questionnaire survey on a managerial or market research topic of your choice. The learning outcome that this assignment addresses is how to actively design and plan research and how to approach doing research, applying the survey method. Details of the this assignment are posted and discussed in Class 2 (June 21). Based on the principles outlined in textbook Chapters 1,2,3,6, 9,10,14 and in discussions during lecture, this assignment will consist of a survey instrument/questionaire design proposal that includes a survey instrument. In addition to designing the survey instrument/questionnaire, students will provide a written background on the topic and why it is important, the research design and question/hypothesis; variables and their operationalization; sampling strategy; mode of delivery; and discussion on validity of your survey in what it intends to do. (SURVEYS WILL NOT BE IMPLEMENTED) The questionnaire itself must include (i) the research question; (ii) introductory statement; (iii) detailed instructions; and (iv) minimum three different types of survey questions (Assignment is due via BlackBoard by 4pm ET on Tuesday, October 17) _____________________________________________________________________________ REQUIRED For PROPOSAL= 2 COMPONENTS 1: Background PLUS + 2: Survey Instrument (APA Style, Times New Roman font size 12, dbl spaced) (marks/value in parentheses) Introduction: Background of the topic and your research proposal: what is the purpose and importance of your research; include the research question according to rules of a good question; outline/contents of the proposal. (4) Research Design Section: Outline your approach to answering your question and justify the survey method, i.e. why use a survey? Identify and show how you operationalize your variables using a conceptual model/diagram (see slides for examples); include your sampling strategy, administration/mode of delivery, discuss the internal validity of your instrument (Total = 7marks) Survey Instrument: (must be presented as a detachable, separate document from your background) Must include: an introductory statement (ethics statement) with the research question and required components (2); detailed instructions (1); minimum three different types of survey questions with 3-5 good quality questions of each type (6) (i.e. you should have 9-15 questions), in clear presentation format. (marks deducted for poor presentation) References: List of all references cited within your background section (i.e. not on the instrument) regarding the proposal introduction/design; including relevant textbook chapters; Follow APA style. (Marks subtracted for improper referencing, poor grammar/spelling/style/formatting)