Individual Utilization of Physician Services $180 $160 $140 Market Price = $140 $120 MC = $100 $100 $80 $60 C = $40 $40 Price $20 $0 ($20) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 ($40) ($60) ($80) ($100) ($120) Number of Visits