Individually, 1000-1500 Choose a company of your interest and briefly describe its business model, offered product/ service, size, unique value proposition, and competitive position in the market, while paying a special attention to its financial performance (min 200). Show your expertise of financial analysis, use diverse finance terms and indicators, back your recommendations with references. Collect and review min 3 industry-related reports/ presentations/ articles (such as capital markets days, industry reports, analytical coverage, scientific publications, and etc.) that should help identify the challenges the chosen company might face. Present these trends and challenges and explain how they might affect the company's financial performance in the future and why (min 300)? Imagine that you are a financial consultant of the selected company. What tactics you will recommend to implement in order to enhance its competitive advantages while responding to the global/ industry trends. Focus on value chain improvement, business model innovation, business performance optimization, efficient management of resources, modern technology effects, cross-departmental synergy, new alternative growth strategies, sustainability, ethical finance and transparency, shared value economy, and etc. (min 300) Draw and explain a business road-map which should help improve the financial performance of the selected company, while unleashing the potential of its employees and other stakeholders (min 200)