Question
Individuals depend on different information sources when they decide on buying a product, such as online reviews and word-of-mouth, asking friends. What factors determine which
Individuals depend on different information sources when they decide on buying a product, such as online reviews and word-of-mouth, asking friends.
What factors determine which information source they depend on to get information about a product?
Support your answers with at least onepeer-reviewed response?
BOOK: CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY, FOURTEENTH EDITION
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
