Indonesia continues to be Aligning with the e-Conomy SEA Report 2021, one of the most vibrant digital financial DANA continues to show significant growth services markets". in its top five features as of October 2021 YoY: ORIS Fay 267% 328% Prepaid Medias Baker 141% 159% 39.9% According to YouGov Q3 report, DANA is being perceived much better than Q2, with secure and trustworthy leading the way. Reference: https://gadgetren.com/2021/11/20/transaksi-digital-dengan-dana-bertumbuh- pesat-selama-harbolnas- 153330/ QUESTION 1. DANA is a new player in the world of Indonesian electronic money, however, the company's business growth is relatively positive. When viewed from the point of view of the concept of "strategic advantage" why does this happen? What types of strategic advantage mechanisms do they use? 2. As a relatively large technology company, DANA's organizational structure is relatively large because it can be ascertained that there are many departments that focus on managing each type of service available (QRIS payment, money send, online commerce, etc.). According to Henry Mintzberg's archetype theory, which archetype does this DANA class company belong to? What are the advantages of this archetype? 3. Besides online merchants, DANA also collaborates with offline merchants (retail outlets) through product innovation in the form of QR code payments. Why can QR code innovation be categorized as a good product innovation? How do you pay at retail using a QR code? 4. All electronic money companies (including DANA) that compete in Indonesia from a theoretical point of view, are included in the "network type" type of "Sectoral Network". Why is that? What are the characteristics of the "network type" type of "Sectoral Network" in the case of these electronic money companies? 5. DANA as an electronic money company is a manifestation of the implementation of a business model in the "product or service provider" category. Why is that? What is the hallmark of this business model