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Industry analysis is a tool thatfacilitates a company's understanding of its position relative toother companies that produce similar products or services.Understanding the forces at work

Industry analysis is a tool thatfacilitates a company's understanding of its position relative toother companies that produce similar products or services.Understanding the forces at work in theoverall industry is an importantcomponent of effective strategic planning.

Conduct an industry analysis of any industry ofyour choice. Analyze to understand the competitive forces thatinfluence the intensity of rivalry within an industry.

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