Industry Analysis of laptop docking station in India: (Canada- home country)

i). Give a brief description of Indian market regarding laptop docking station and why your group made choice of India as the target country. The information should be relevant to the industry.

ii). Using the Hofstede mode of Cultural analysis, compare the home (Canada) and target country (India) and complete the analysis in the context of the industry. Include a discussion summarizing your key findings and potential implications.

iii). Using the Porter Diamond model, analyze the host country in the context of the industry. Include a discussion summarizing your key findings and potential implications.

iv). Competitive analysis - In the target market, research at least 3 competitors in that industry. Choose the most competitive company (perhaps the one with the largest estimated market share) and complete a competitive benchmarking analysis using 6-8 key metrics, include a discussion that addresses your choices for the key metrics and why you think customers would value some over others (the customer importance), how you derived the various ratings, and a summary your key findings and potential implications. You may want to think in terms of what opportunities and risks exist in the market based on the competitive situation.

v). Summarize the findings of the three models into an integrated narrative.