Industry Analysis Summary Document

EXTERNAL FACTORS IN MARKETING ENVIRONMENT SCAN

Questions to be considered and addressed.

Collected facts, identified trends and the source of the information.

Demographic Factors - Shifts in age, gender, ethnicity, rural or urban populations, family status, home ownership, family life cycle, education, occupation.

Are there demographic trends such as income, education, place of residence, sex and age that will affect the Quick Service industry into the future?

Is there a different buying behaviour that is causing a shift in the Quick Service industry?

Are there geographic trends that are affecting the Quick Service industry?These might be demographic trends that are stronger in one part of a trading area, country, or the world than another.

Are shifts in population to some areas of the country and not others affecting the Quick Service industry?

Socio-cultural Factors - Evolving attitudes, values, shopping habits, usage of technology, cultural norms, product consumption

What are the social trends affecting the purchase of the products sold in thequick service industry (home activities, purchase trends, time pressures, standards of living, occupations, earning potentials, etc.)?

What are the shifts in attitudes that might affect products in the quick service industries (towards health, aging, diversity, education, fashion, consumerism, youth culture, retired people, sports and recreation, etc.,)?

Are there attitudinal changes in the industries that will affect business?

Are there trends that will affect the business climate?

Are customer values, opinions, and lifestyles changing in ways that will affect retailers in the quick service industries?

Economic Factors - Changing discretionary and disposable income levels, economic growth, inflation, unemployment rates.

List the economic factors that are critical to a business in these industries (e.g., sales, disposable income rates, saving rates, or rate of inflation)

For each are there positive or negative trends that will affect the economyin the near future? What are they?

Are there tax trends that will affect businesses in these industries?

Are there historical market trends that will affect businesses in these industries?

Are there specific industry and economic factors that will affect a business es in these industries?

Other?

Technological Factors - Technological inventions and innovations that impact business.

Has the ability to capture transaction and customer data affected the industries?

Will a new technology alter the way businesses do business in the industries?

Will there continue to be Internet and social media innovations that will impact the quick service industries?

Regulatory / Political Factors - Evolving federal and provincial legislation and industry association guidelines.

Are there any political trends or issues that have surfaced that will affect the quick service industries? Positively or negatively?

Are there any pieces of legislation that if passed will either positively or negatively affect businesses in thequick service industry?

Are there any existing government policies that will either positively or negatively affect the above-mentioned industries or Products and services?

Are there positive or negative public attitudes that may manifest themselves at the political polls in the future?

Are there any legal trends that will affect businesses competing in the quick serviceindustry? (Trademarks, copyrights, patents, organizational structures, etc.)?

Other?