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Industry and Product/Service Category Selection Worksheet Name: (a) State the industry and product/service category selected for the client project. (b) Why did you choose this
Industry and Product/Service Category Selection Worksheet Name: (a) State the industry and product/service category selected for the client project. (b) Why did you choose this industry and product/service category? (Briefly explain in a short paragraph.) (c) How does your selection fulfill the requirement listed on the Industry Product/Service Category Checklist? Briefly explain how each of criteria is met. O The product/service category currently exists and has at least 3 - 5 years in the market O The product or service category has at least 4 existing competitors in the market. 0 Market size data (such as total revenue and units sold) is available. O Projected product/service category growth rates are available. The product/service category has an end consumer (business to consumer or business to business to consumer and NOT strictly business to business). O Robust consumer trends and statistics are available. O The products or services are sold throughout the U.S. (not strictly locally or regionally). While products or services may also be sold globally, there must also be a current U.S. market.CI Overall, the product/service category has relevant sources with specic data to support your research and analysis. (d) What goal(s) do you have for the course and/or the marketing plan project? (Set at least one goal.) (e) Share one scripture that may help you as you work on this project and explain why you chose it. (For example, \"I can do all things through Christ who strengthens me.\" (New King James Bible, 1982, Philippians 4: 13) Resource: Bible
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