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Industry competitive structure identifies the number and size of companies. Fragmented industries often: a . follow prices set by the industry leader to achieve higher
Industry competitive structure identifies the number and size of companies. Fragmented industries often:
a follow prices set by the industry leader to achieve higher profits.
b suffer from excess capacity and price wars.
c result in high barriers to entry and fewer companies operating in an industry.
d avoid being commoditized because product and service offerings are varied.
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