Industry estimates that there are 96 million potential buyers for glazed broccoli nationwide. In the last year, 37 million customers bought glazed broccoli at least once, including 7 million customers who bought at least once from leading brand Glazed Giant. Calculate Glazed Giant's penetration share. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.