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Industry: F&B in Malaysia Competitive Strategies Analysis According to Porter Generic Competitive Strategies, discuss which strategy is the best alternative for your upcoming business to
Industry: F&B in Malaysia
Competitive Strategies Analysis
- According to Porter Generic Competitive Strategies, discuss which strategy is the best alternative for your upcoming business to implement in order to gain effective competitive advantage. Provide suitable justification and support your answer with relevant examples. (*Choose ONE strategy based on Porter Generic Competitive Strategies) (*You MAY include article to justify your statements.)
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
