Industry overview and competitive positioning (Amazon company)

Discuss the industry dynamics at work for the company. Perform a competitive analysis of the industry, taking into account the companys peer group. Utilize Porters Five Forces to determine the health and competitive intensity in the industry. Review productive capacity levels and pricing of products. Discuss the companys strength of brand, cost leadership and access to technology or resources that can be protected, thereby limiting competition and entry into the industry.

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