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Why an environmental and industrial analysis is crucial for entrepreneurial businesses? What is the importance of competitor analysis while developing an entrepreneurial marketing plan?
Why an environmental and industrial analysis is crucial for entrepreneurial businesses? What is the importance of competitor analysis while developing an entrepreneurial marketing plan? What are the key critical decisions related to distribution channels and promotion? How niche, strategic alliance and outsourcing can be the source entrepreneurial opportunities?
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Financial Statement Analysis
Authors: K. R. Subramanyam, John Wild
11th edition
78110963, 978-0078110962
