Influence by Robert B$.$ Cialdini throughout the term. For this assignment, you will be focussing on ONE of the chapters from the book. This is an opportunity for you to demonstrate your understanding by applying the concepts we have covered in class and making direct connections with public advertising campaigns.

Choose one of the following chapters from the book Influence

Chapter $2$ Reciprocation

Chapter $3$ Linking

Chapter $4$ Social Proof

Chapter $5$ Authority

Chapter $6$ Scarcity

Chapter $7$ Commitment and Consistency

Chapter $8$ Unity

Identify an advertising campaign

Choose a campaign that has leveraged the topic of the chapter you have chosen. Use the text to support your assessment of the campaign. Think deeply about consumer behaviour and tactics of influence. Explain how this campaign has embraced these concepts.

Your paper should use in$-$text citations from the text. Additional research is welcomed but not required.