Question
Infomericals, MMS and Fallacies Directions: Fill in the table below with examples from your chosen infomercials. Product #1 Name: URL: Product #2 Name: URL: Targeted
Infomericals, MMS and Fallacies
Directions: Fill in the table below with examples from your chosen infomercials.
| Product #1 Name: URL: | Product #2 Name: URL: | |
| Targeted Audience | ||
| Logical Fallacy and example of use (look at your lesson readings for a list of fallacies) | ||
| Attention Step | ||
| Need Step | ||
| Satisfaction Step | ||
| Visualization Step | ||
| Action Step | ||
| Overall effectiveness in motivating to purchase |
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
