INFORMATION FOR THE STOCK APPLE (APPL)

Environmental Analysis - Macro-Environmental Trends (use PESTEL as main tool to analyze) - Industry Environment (use the Five Forces Framework as main analytical tool) - Competitor Analysis (Use Strategic Group Analysis and discuss both your firms as well as key competitors strengths and weaknesses via development of a Strategy Canvas) - Internal Analysis (identify key strengths and weaknesses of company (Use Porters Value Chain Framework as a main analytical tool) - SWOT Analysis (Summarize key strengths and weaknesses internal to the company as well as key external environmental opportunities and threats) The SWOT should be presented in a 2x2 graph with 3-4 items in each category.