Information is the basis upon which to make decisions regarding the other four supply chain drivers. It is the connection between all of the activities and operations in a supply chain"(hugos17). Planning day to day exercises connected with the working of the other four supply chain drivers: production, inventory, location, and transportation. The organizations in a supply chain utilize data on products week by week to create plans, stock levels, transportation routes, and loading areas. Also it deals with Forecasting and planning to anticipate and meet future demands for products. Information is significant in forecasting in the retail industry as it gives important experiences and information that can be utilized to pursue informed choices and expectations about future patterns, customer conduct, and market demand. They can prove their real-time data and how its analyzed. Real-time data can help retailers respond quickly to changes in consumer demand and adjust their inventory and supply chain. If a retailer notices a spike in demand for a particular product in real-time, they can quickly reorder inventory and adjust their inventory meet the increased demand