Ingredients

High quality food that matches our brand

We have access to unique ingredients

Ingredients that cost more warrant a higher price

Basic idea: they'll only buy from us if we're better than what they make

Customer Service

Accurate on$-$time orders are required in food service

Fixing mistakes will help us retain customers

Increased costs of fixing any problem

Basic idea: businesses are people too

Partnerships

Develop deep relationships with our business customers

Spend money getting to know what they want specifically

Complement their menus well by knowing them

Basic idea: offering the right dessert is the most important thing