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init New alves simulation you will be miditung to unite umitiein target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological

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init New alves simulation you will be miditung to unite umitiein target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market. Create a Powerpoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below. a) When Creating your Cultural Profile include the following elements: i. Cultural Types ii. Subculture iii. Social class iV. Communication (verbal and non verbal) that can impact the Marketing process V. Social ( networks, family, roles and status) vi. Personal (age and life cycle stage, occupation, economics, lifestyle, personality) b) When Creating Your Psychological Profile include the following elements: i. Consumer Perception of the product/service ii. Why do consumers purchase this particular product/service? (motivation) iii. What are your consumers' needs, wants, desires, and fears? iV. What are your consumers' beliefs and values that may influence the purchase? () In addition, to the text book please review the following resources as well as those in this week's Student Resource area for assistance

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