Initial idea for a food truck is to create a unique food truck experience that focuses on different combinations of foods and flavors. I want customers to have as many options as possible. It will be like a food truck buffet. The first marketing objective is to build an online presence by creating a website and engaging with customers on social media. The website would include an easy-to-navigate menu and post updates about menu changes and special offers. This would help to build a loyal customer base and provide an online platform for potential customers to learn more about the food truck. The second objective is to drive foot traffic by creating relationships with local businesses and organizations and participating in events. We would offer discounts to employees of local businesses and partner with organizations to provide catering services. Participating in local events would also help to increase our visibility and attract potential customers. Overall, our marketing plan would focus on leveraging both online and offline tactics to increase visibility, build a loyal customer base, and drive foot traffic. This would help to ensure that our food truck is successful.

 

TASK

• Define your Customer Service Policies. (Make sure you address the four factors critical to delivering customer service: Timeliness, Reliability, Customer Communication and Ease of Doing Business)
• Explain how you can use social media for customer relationship management.