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Initially, you thought moving into the Chinese market would be a snap. The technological components you manufacture are universal, so there is no need for
Initially, you thought moving into the Chinese market would be a snap. The technological components you manufacture are universal, so there is no need for you to adapt your products to local needs. You thought it would be as simple as setting up a distribution center and a sales force. But now the Chinese government has hit you with huge fines because, they say, youve failed to secure the proper licenses and pay appropriate tariffs. Youre wondering what else youve done wrong. What can you do to cope with the increased complexity stemming from your move into China?
Question options:
a
Improve your cultural intelligence with language and customs training for yourself and all managers
b
Set up boundaryspanning legal and financial departments within the Chinese distribution center
c
Withdraw from the Chinese market
d
Establish an intercultural engineering team
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