Innovation and technology have helped FedEx grow its logistics and supply chain. In 2014 they opened hubs in Mexico City, Osaka, Japan, and Asia. Along with acquiring firms around the world utilizing its services like FedEx Express, FedEx Ground, and FedEx Freight. It continued to invest in logistic opportunities that improved efficiency and customer service. Quickly the company became a household name with a brand reputation for reliability and speed. Online shopping with free delivery helped to attract and retain customers. "In 2014, about 90 percent of FedEx's $1.2 billion investments were to boost capacity or infrastructure." (Forest, 2016) Online