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Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $ 4 comma 9 0 0
Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $ comma comma The product is expected to generate profits of $ comma comma per year for years. The company will have to provide product support expected to cost $ comma per year in perpetuity. Assume all income and expenses occur at the end of each year.
a What is the NPV of this investment if the cost of capital is Should the firm undertake the project? Repeat the analysis for discount rates of and respectively.
b How many IRRs does this investment opportunity have? Hint: Consider the two alternative discount rates we used in our analysis in part a
c Can the IRR rule be used to evaluate this investment? Explain.
Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are
$ The product is expected to generate profits of $ per year for years. The company will have to provide
product support expected to cost $ per year in perpetuity. Assume all income and expenses occur at the end of each year.
a What is the NPV of this investment if the cost of capital is Should the firm undertake the project? Repeat the analysis for
discount rates of and respectively.
b How many IRRs does this investment opportunity have? Hint: Consider the two alternative discount rates we used in our analysis
in part a
c Can the IRR rule be used to evaluate this investment? Explain.
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