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Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $ 4 . 9 5 million.
Innovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $ million. The product is expected to generate profits of $ million per year for years. The company will have to provide product support expected to cost $ per year in perpetuity. Assume all profits and expenses occur at the end of the year.
a What is the NPV of this investment if the cost of capital is Should the firm undertake the project? Repeat the analysis for discount rates of and respectively.
b What is the IRR of this investment opportunity?
c What does the IRR rule indicate about this investment?
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