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Innovation has been called the holy grail of management. What does this phrase mean in the context of global business? How does a business build
Innovation has been called the holy grail of management. What does this phrase mean in the context of global business? How does a business build internal corporate entrepreneurship? How can a leader build a culture of innovation in a firm?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
